Summer 2014 Style Shoot: Behind the Scenes

Posted July 16, 2015
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We absolutely adore the chance to get to work on a style shoot. They provide us a chance let our imaginations run wild creating a dream-worthy event. A style shoot provides the perfect platform for us to showcase ideas we love, and to try new, funky, creative things that are more avant garde from what typically might be spotted in current wedding trends. The opportunity to style a wedding from the ground up (aside from being just plain fun for us) is also a wonderful resource to show clients and potential clients how ideas can look in real life. Bold and fresh displays of wedding creativity can be the best inspiration to draw from when putting together your own special vision.

Allie and Elise from the I Do crew concepted last summer’s shoot from start to finish. Hours of brainstorming and execution went in to every small detail, from the invitations, to decor, to the place settings. With the help of several standout local vendors (noted below), our ladies turned a whimsical wedding fantasy into a gorgeous, dreamy reality. In fact, it turned out so dreamily that it was featured on Ruffled, a popular online wedding resource! We couldn’t have been more proud to see our hard work recognized and featured. Without any more delay, let’s zip back to last May and spend some time unpacking the gorgeous details for you all.

To prepare for the big day and refine our vision, we cultivated ideas that reflected a summery, bright feel. We were inspired by bold, bright pops of color in everything from ombre florals to playful and elegant table setting deatils. Seasonal, fresh greenery and natural moss, along with things like modern, messy fishtail braids woven with ribbons, added depth to our ideas. Classic silhouette cutouts added wow factor when paired with personalized customized signage. Another feature element for the shoot was a bar that became an eye popping focal point. To create such a showstopper, we used PPR’s lowcountry bar, and placed rich green textural moss sheeting in the 3 inset panels (which can alternately hold mirrors, chalkboards or be edged in lighting). We craved a color palette that was warm, splashy and vibrant, and that left room for more than a hint of whimsy. Here are some of the images we curated for shaping together the details:

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After brainstorming the concept for the day and pulling together a our favorite inspirational images, we got to work. We wove our ideas together into a relaxed, vivid afternoon ceremony followed by a simple but elegantly styled reception. Dozens of spools of cascading ribbons mixed with eye popping bold florals and mixed greenery. The florals were nothing short of dreamy. Loosely arranged in organic, asymmetrical perfection arrangements, they flowed down the wooden branch altar and added effervescent spots of color playfully about the tables. Each detail was transfused with color and natural organic beauty, tying everything together seamlessly. The Village Green location was chosen because of its casual outdoor setting that sits nestled in an urban downtown environment. The green space offered a relaxed backdrop for the bold details, which added an elegant feel to the casual setting.

The invitations, tied with textural natural raffia, kicked off the stylish party, featuring a custom monogram silhouette instead of the traditional “belly band” paper strip across the middle. The dress selected for the bridesmaid’s look was both playful and elegant with an halter ruffle collar. The bride and groom both wore modern, chic looks—a knee length, slightly flared short dress for the bride, and a two toned outfit featuring grey pants and navy jacket for the groom. The bride wore her hair in a curled, loosely pulled back updo woven with metallic gold ribbon, while her bridesmaid wore a chunky fishtail braid. Both looks were finished off with a bright pop of color on the lip.

A personalized custom wooden silhouette of the couple framed atop a natural moss backdrop served as the guest book. Metallic gold sparkled in clever accents; the guest book markers were shimmery metallic gold Sharpies. Allie and Elise played with the trending theme of dipped silverware and incorporated it into the look with traditional gold silverware dipped in hot pink for an unexpected modern flare. Custom laser cut wooden name place cards painted metallic gold sat atop round menu cards on each plate. We loved how the elegant custom and unexpected elements played together to create formality in an informal outdoor setting.

One of our favorite pieces from the day was a large centerpiece item created from scratch—a large, statement making sheet of moss, framed in soft metallic gold, featuring “Forever & Ever: Est. Today” in laser wood cutout script. Perched on the cake table, it added such a unique and fun focal point. It did double duty as a custom element of decor and as a magnet to draw guests in closer to more wedding details, such as the gorgeous, fun ombre polka dot cake. We had so much fun crafting this special piece of handcrafted signage, which is now available as a rental piece!

This style shoot was such an amazing opportunity for our company to display our creative side, and we are so glad to have the chance to share it with you. We are even more excited to share that recent past spring, I Do participated in another knockout shoot that also just got selected to be featured in print! Just debuted on Wedding Chicks, we can’t wait to show more off in the next few weeks!

Wedding Location: Greenville, SC
Photographer: Mel Nocks Photography  :|: Event Planner/Initial Concepting: Upstate I Do
Floral Design: The Embassy Flowers  :|: Logistics: Wedding 101
Venue: Courtyard Marriott Greenville  :|: Dresses: Evelyn’s Bridal & Jessica’s Formal Wear
Hair, Makeup & Models: Cotton Rouge  :|: Wedding Cake: Buttercream Bakehouse
Rentals:Professional Party Rentals  :|: Transportation: Silver Cloud Limo
Wedding Invitations | Wood Laser cut Goods: Sofia Invitations and Prints